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Embrace Every Moment

We believe that every moment is worth embracing; from the sleep deprived times to the snuggles fuelled by laughter, each moment is a magical milestone important to your growing family. That’s why at MORI we create products that help to welcome a baby into the world, with a gentle touch from sustainable materials.
#MORImoments

We use the softest and highest-quality products, which are made with a family's wellbeing in mind. Crafted carefully from sustainable sources to ensure that our manufacturing methods are environmentally conscious, and that only natural materials touch your baby’s delicate skin.

Founder's Note

MORI grew from a passion to create the softest and highest-quality baby products, that were sustainably sourced. The idea came to me when I was looking for a gift for my nieces. I wanted to buy something that they really needed, which was also thoughtful and special enough to gift.

Babies spend the majority of their time in sleepsuits and bodysuits. This means these essential clothing determines items dictate their level of comfort and how well they sleep. That’s why we craft the softest baby clothing, to ensure your family are sleeping well.

My heritage is rooted in textiles, and many of my close friends and family in Turkey are amongst our trusted manufacturers. This means MORI can ensure products come from sustainable sources, which have safe and fair working conditions.

Everything we do at MORI is to help you and your family embrace every moment.

With love,

Our Signature Fabric

Crafted from organic cotton and bamboo, our signature fabric is exceptionally soft on a baby’s delicate skin. This unique material feels softer than silk and is safer than regular fabrics as it is breathable and thermoregulating. Both of these properties keep a baby at the right temperature every night, through every season making organic cotton & bamboo a soft, safe and sustainable fabric to dress your baby in.

P.S. MORI 森 or もり means "forest" in Japanese, which is our nod to the purity of nature.

Sustainably Sourced

Our values reflect our love for the planet, and drive to protect the next generation.

When crafting our products we use sustainably sourced methods; from the materials we use to the factories we manufacture in. By producing our clothing in trusted factories, we can ensure that fair and safe working conditions are always in place. We believe in recycling, and that’s why we set up our Kindness Project. When you return your pre-loved MORI products we’ll pass them on to Little Village, who are a London-based charity run by the local community to give families in need a helping hand.

MORI Community

Everything we do is to help parents be able to embrace every moment, and that’s why we believe in creating more than just products. We are building a community for parenting through our expert content, family focused groups and exclusive events.

Join us on our social platforms and share your #MORImoments @babymoriuk

The Kindness Project

Meet the Team

Akin
Co-founder & CEO

Afshan
Wholesale

Amanda
Wholesale

Amy
Product

Angie
Customer Service

Carmen
Web Development

Chantalle
Marketing

Chiara
Design & Graphics

Chui
Product

Demi
Customer Service

Eloise
Customer Service

Emma
CRM

Gineta
Customer Service

Hannah
Marketing

Jacqueline
Office Manager

Juliette
Product

Karim
Wholesale

Kelvin
Design

Ligia
Photography

Maxime
Wholesale

Mine
Social & Content

Nicola
Graphics

Pedro
Ecommerce & SEO

Phillip
Web Development

Sophie
Marketing

Stella
Product

Zoe
Social & Content

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