We're Akin & Cam, two loving uncles who started MORI to give parents clothing essentials that they trusted were soft and safe for their baby; keeping them comfortable so they are happy and sleep well.
The idea came to us when we were looking for gifts for our nieces and nephews. We wanted to buy something that they really needed, and something that was thoughtful and special enough to gift.
We were really surprised to discover that the essentials on the high street were not only poorly designed, but they were mass produced from poor synthetic fabrics.
Babies spend 80% of their time in baby clothing essentials such as onesies, and the majority of this time they spend asleep. Therefore, what their clothing is made from and how they are designed determines their level of comfort and how well they sleep.
Sleep is not only vital for your little ones' development and growth, but also for the whole family; better relationships are formed when everyone is rested and happy.
With a heritage rooted in textiles, we called on our close family and friends in Turkey to begin the process of crafting the softest and safest quality baby essentials.
We travelled far and wide to sample the very best baby clothing and learn from parents and maternity experts about what they really needed.
The materials and fabrics we use is the result of months of extensive research. Our fabrics are unique and our craftsmanship is the best in the world.
Baby’s health will always be our number one priority, and that’s why everything is crafted from natural, soft & environmentally conscious fabrics to ensure baby’s comfort to help them sleep better.
Be kind, always. x