our commitment to sustainability

As makers of ethical baby clothing, we’re committed to being kind to our planet. Together with our partners & customers, we will leave the world a better place than we found it. 

Everything we create is thoughtfully considered and made with love. We craft exceptionally high-quality products that are designed to last, so they can be worn and passed on again and again. 

our promises

  • We want to show that there are ways to sustainably dress little ones in clothes that are stylish and practical and most importantly don’t cost our earth.
  • We will create sustainable fashion that is gentle on a little one’s skin.
  • We will be ethical, honest and transparent in everything we do. 
  • We put careful thought into every product, from the sustainable materials we use to how we create our pieces, always looking for ways to make parenting simpler through innovative design.
  • We only seek partnerships with companies who share the same ethical and environmental values. Learn more about our suppliers here.
  • We want to give back to the community in which we live & one day hope to spread our kindness further with global initiatives. 

Reducing our environmental impact is at the forefront of everything we do as a company, from our design process to the fabrics we choose and how the product will be used by our customer. 

‘we’re working on it’

As a company, we are always striving to do better so we can be sustainable and kind, always.

Discover our sustainably made bestsellers. A collection of our softest baby & toddler essentials crafted in our softest organic fabrics loved by parents & little ones alike.

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