where to find us

Join us to feel the softness for yourself

97 Northcote Road
Battersea, London, SW11 6PL


store opening times:
Mon - Sun: 9:30am - 5:30pm
Bank Holidays: 11:00am - 5:00pm

34 Ledbury Road,
London, W11 2AB


store opening times:
Mon - Sat: 10:00am - 6:00pm
Sun: 11:00am - 5:00pm

Westfield London Shopping Centre
White City, Floor 0, Ariel Way, London, W12 7GF


store opening times:
Mon - Sat: 10:00am - 9:00pm
Sun: 12:00 - 6:00pm

check back soon for our events

We’ve got some exciting events up our sleeves.
Sign up to be the first to know!

STAY UPDATED

our store events

Be the first to hear more about events on our VIP group.

The JJ Club x MORI Event: Coffee, Support & Expert Baby Tips

Join us for a relaxed morning in our Northcote Road store. We'll chat baby sleep with a top specialist, try out baby massage, have your questions answered by a registered midwife and enjoy a coffee (or two)!


Date: Wednesday 21st May
Time: 9 - 10:30am

get your ticket

your soft space

Our store is a calm, welcoming space where you can shop, relax and connect with other parents - whilst experiencing the softness of our essentials firsthand. Pop in & say hello, we'd love to meet you!

become a
Facebook VIP

You’re already a VIP (very important parent) so make it official with our exclusive Facebook group. Join if you love early access, sneak peeks, exclusive offers and more.

BECOME A VIP
[{"currency_code": "$-USD", "country": "US", "continent": "none"},{"currency_code": "$-CAD", "country": "CA", "continent": "none"},{"currency_code": "$-AUD", "country": "AU", "continent": "none"},{"currency_code": "¥-JPY", "country": "JP", "continent": "none"},{"currency_code": "CHF", "country": "CH", "continent": "none"}]
Switch to USD ?