

where to find us
Join us to feel the softness for yourself
97 Northcote Road
Battersea, London, SW11 6PL
store opening times:
Mon - Sun: 9:30am - 5:30pm
Bank Holidays: 11:00am - 5:00pm


34 Ledbury Road,
London, W11 2AB
store opening times:
Mon - Sat: 10:00am - 6:00pm
Sun: 11:00am - 5:00pm
Westfield London Shopping Centre
White City, Floor 0, Ariel Way, London, W12 7GF
store opening times:
Mon - Sat: 10:00am - 9:00pm
Sun: 12:00 - 6:00pm

check back soon for our events
We’ve got some exciting events up our sleeves.
Sign up to be the first to know!
our store events
Be the first to hear more about events on our VIP group.
The JJ Club x MORI Event: Coffee, Support & Expert Baby Tips
Join us for a relaxed morning in our Northcote Road store. We'll chat baby sleep with a top specialist, try out baby massage, have your questions answered by a registered midwife and enjoy a coffee (or two)!
Date: Wednesday 21st May
Time: 9 - 10:30am


your soft space
Our store is a calm, welcoming space where you can shop, relax and connect with other parents - whilst experiencing the softness of our essentials firsthand. Pop in & say hello, we'd love to meet you!
become a
Facebook VIP
You’re already a VIP (very important parent) so make it official with our exclusive Facebook group. Join if you love early access, sneak peeks, exclusive offers and more.