MORI Preloved

made for the softest start. designed to be passed on.

Every MORI piece is made from our signature bamboo and organic cotton blend - gentle on sensitive skin, kind to the planet, and crafted to last well beyond the early years. But babies grow faster than any of us expect, and when they do, your outgrown MORI deserves to be loved by someone new.

That's why we've partnered with Lloop to give your preloved MORI its next chapter. Trade in your outgrown pieces and you'll get instant credit to spend on new MORI styles or to shop preloved with Lloop.

Lloop does the hard work, so you can focus on what matters most.

how it works

sell items instantly

sell your past purchases in one click - tap the SELL MY ITEMS button above.

bought MORI or KIDLY elsewhere?

use the tool below to add the items you’d like to sell.

send your items to Lloop

Lloop will send you a free shipping label, you send them your items. They do the hard work, so you don’t have to.

earn instant credit

as soon as Lloop process your items, you get instant credit to spend with MORI or KIDLY - or other partner brands.
 

about Lloop

Lloop are the UK's leading preloved clothing shop for children - and the resale partner for brands who care.

They take the hard work out of preloved by doing it all for you: photos, listings, selling and shipping.

You get credit to spend with MORI, KIDLY or any other Lloop partner brands, or Lloop's own quality-checked pre-loved collection. Because great clothes deserve more adventures.

FAQs

What can I do with my Lloop credit?

Your credit can be spent with Lloop or used towards vouchers with MORI and other participating partner brands.

That means the clothes you no longer wear can help fund something you or your family need next — whether that's another preloved find or something new from one of our partner brands.

Is Lloop an official preloved partner of MORI and KIDLY?

Yes. Lloop is MORI’s official preloved partner, working together to make it easier for customers to buy and pass on MORI and KIDLY clothing and keep great pieces in circulation for longer.

Lloop takes care of the work involved in resale, from assessing and preparing garments to photographing, listing, selling and shipping them to their next owner.

How do I trade in my MORI and KIDLY clothes?

Start by clicking 'Sell My Items' above.

This will take you to your Lloop Closet where your past purchases will already be waiting for you. Selecting the MORI pieces you would like to trade in. Other items can be added manually.

Once you have selected the clothes you want to send, follow the instructions to send them to Lloop. They assess the items when they arrive and add your credit once they have been processed.

Do my MORI and KIDLY clothes have to have been bought directly from MORI?

No. Eligible MORI clothing can still be traded in even if it wasn't originally purchased directly from us.

Simply add the item to your Lloop Closet manually before including it in your trade-in.

Can I send clothes from other brands at the same time?

Yes. You don't need to separate your wardrobe by brand.

You can include clean, wearable clothing from over 300+ brands Lloop accepts in the same trade-in, making it easier to clear out several outgrown or unworn pieces in one go.

What condition do my clothes need to be in to sell to Lloop?

Please send clothes that are clean and wearable and that still have life left in them.

When your items arrive, our team checks each one and assesses its condition before deciding whether it can be resold. The condition also helps determine its resale value.

How much will I get for selling my MORI and KIDLY clothes?

The amount you receive depends on the expected resale value of each item. Lloop considers factors including the brand, original retail price, condition and likely second-hand selling price.

Where an estimated value is shown before you send an item, the final value may change if its condition differs from the condition expected when it is assessed.

Do I have to pay postage to trade in my clothes?

Return postage is free when you trade in 10 or more eligible items. Qualifying Lloop Clearout Bags also include free return postage.

The selling journey will show the postage options available before you send your clothes.

What happens to my MORI and KIDLY clothes after I send them to Lloop?

Every item is individually assessed by the Lloop team.

Items accepted for resale are prepared for their next owner, condition checked, photographed and listed for sale on Lloop. We then take care of selling, packing and shipping them — so you don't have to manage individual buyers or listings yourself.

If an item isn't suitable for resale, Lloop aims to keep it out of general waste through its reuse and recycling routes wherever possible.

Please only send clean, wearable items from brands we accept, as this gives your clothes the best chance of finding another owner.

Where can I buy preloved MORI and KIDLY clothing?

You can shop preloved MORI and KIDLY at Lloop, our official preloved partner. Lloop bring together quality second-hand MORI pieces in one place, with every item individually checked and its condition clearly described before it is listed for sale.

Because preloved pieces are usually one-offs, Lloop's MORI and KIDLY collection changes regularly as new items arrive.

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