where to find us
Join us to feel the softness for yourself
97 Northcote Road
Battersea, London, SW11 6PL
store opening times:
Mon - Sun: 9:30am - 5:30pm
Bank Holidays: 11:00am - 5:00pm
34 Ledbury Road,
London, W11 2AB
pop-up shop opening times:
Mon - Sat: 10:00am - 6:00pm
Sun: 11:00am - 5:00pm
Westfield London Shopping Centre
White City, Floor 0, Ariel Way, London, W12 7GF
store opening times:
Mon - Sat: 10:00am - 9:00pm
Sun: 12:00 - 6:00pm
check back soon for our events
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your soft space
Our store is a calm, welcoming space where you can shop, relax and connect with other parents - whilst experiencing the softness of our essentials firsthand. Pop in & say hello, we'd love to meet you!
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Facebook VIP
You’re already a VIP (very important parent) so make it official with our exclusive Facebook group. Join if you love early access, sneak peeks, exclusive offers and more.