where to find us
Join us to feel the softness for yourself
97 Northcote Road
Battersea, London, SW11 6PL
store opening times:
Mon - Sun: 9:30am - 5:30pm
Bank Holidays: 11:00am - 5:00pm
34 Ledbury Road,
London, W11 2AB
store opening times:
Mon - Sat: 10:00am - 6:00pm
Sun: 11:00am - 5:00pm
Westfield London Shopping Centre
White City, Floor 0, Ariel Way, London, W12 7GF
store opening times:
Mon - Sat: 10:00am - 9:00pm
Sun: 12:00 - 6:00pm
5 Hampstead High Street, London, NW3 1PR
store opening times:
Mon - Sat: 10:00am - 18:00pm
Sun: 10:00am - 17:00pm
our store events
Face painting fun!
Join us for our Hampstead celebrations - your little one can enjoy free face painting with any in-store purchase.
When: Saturday 20th September, 10:30am - 12:30pm
Where: 5 Hampstead High Street, NW3 1PR
Hartbeeps Magic
Join us as we welcome Hartbeeps to our Hampstead store for a magical session of sensory play, music, and fun for little ones.
When: Monday 22nd September, 3pm - 4pm
Where: 5 Hampstead High Street, NW3 1PR
The JJ Club x MORI
Journey to Motherhood: Support for Mums-To-Be
Join us for an intimate morning and enjoy expert tips & your questions answered. Connect, unwind and feel supported.
When: Wednesday 1st October, 9am - 10:30am
Where: 97 Northcote Road, SW11 6PL
your soft space
Our store is a calm, welcoming space where you can shop, relax and connect with other parents - whilst experiencing the softness of our essentials firsthand. Pop in & say hello, we'd love to meet you!