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We Put the “oo” in Bamboo

Better for your baby, better for the planet: the story behind this extraordinary crop and the innovative fabric deriving from it.

We Put the “oo” in Bamboo

Better for your baby, better for the planet: the story behind this extraordinary crop and the innovative fabric deriving from it.

September 18th is World Bamboo Day, which aims to increase global awareness of the benefits of bamboo:

“The World Bamboo Organisation aims to bring the potential of bamboo to a more elevated exposure – to protect natural resources and the environment, to ensure sustainable utilisation, to promote new cultivation of bamboo for new industries in regions around the world, as well as promote traditional uses locally for community economic development.” Read more here.

The story of the bamboo tree has been passed down from one generation to the next and was popularly told for motivation by American author Zig Ziglar. This is the story:

When planted, watered, and nurtured for an entire growing season, the bamboo seed doesn’t outwardly grow as much as an inch. One year and nothing! Then, after the second growing season, a season in which the gardener takes extra care to water, fertilize and care for the bamboo tree, the tree still hasn’t sprouted. So it goes as the sun rises and sets for four solid years. The constant gardener has nothing tangible to show for all of his labor trying to grow the tree. Then, along comes year five. In the fifth year you again water and fertilize and protect the seed… finally, during the fifth year, the Chinese Bamboo plant begins to grow. In fact, it grows 90 feet tall in just 6 weeks!


“The same is true for our children” says Tina Nocera, Founder of Parental Wisdom.

Parents, who patiently work in teaching their children values and build strong character while overcoming adversity and challenge, grow a strong internal foundation. Had the Chinese bamboo farmer dug up his little seed every year to see if it was growing, he would have stunted the tree’s growth. We ask our little children to sit still and have patience. Much better lesson if we’re demonstrating that behaviour.

We support the bamboo movement wholeheartedly and much of MORI’s collection is made from ultra-soft bamboo fibre. This is why:

Softer than Cashmere: Bamboo fabric is incredibly soft, luxurious and warm, perfect for baby’s sensitive skin.

Thermo-control: Because bamboo fabric is both breathable and moisture-wicking, it is naturally thermo-regulating, keeping baby warm in winter and cool in the summer.

Antibacterial: Bacteria doesn’t live well in bamboo fabric, an essential property for newborn baby garments.

Easy to Wash and Highly Durable: our garments are designed to last, wash after wash, and to be passed down between siblings over many years.

UV Protection: Bamboo fabrics cut out approximately 97% of harmful UV rays, perfect if you plan to whisk your baby away on holiday.

Moisture wicking: Bamboo fabric absorbs moisture away from the skin, preventing clammy and sore skin in hot temperatures.

Sensitive: Bamboo clothing is ideal for babies with sensitive or allergy-prone skin, especially newborns, who can be particularly vulnerable at such a young age.

Kind to the Environment: fastest growing plant, using much less water than cotton, no need for pesticides.

See MORI’s bamboo essentials collection here

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