Can you describe a little about your new campaign #WhatWillOurKidsThink?
This campaign was something that came to life in quite a personal way. When I was actually playing with my fiancé’s niece, Mimi, who is two. I was thinking, what will the world look like for her when she’s my age – will there be so much plastic in the ocean she can no longer eat fish? Will climate change mean summers that are too hot? Or will the dyes from our constant need for fast fashion have finally stained all the rivers fully coloured? It would not have been her fault, but she would have been left this world by our generation not paying attention to the warning signs and changing our ways. The idea was that the campaign could highlight how the decisions we make today are so important as they dictate the future, and the world we are set to leave out children if we do not make significant changes.
In an ideal world what would be the outcome of the campaign and how is it designed to protect the planet for future generations?
An ideal outcome would be effect change in all of those who come across it – to make people stop and think that as consumers we make choices every day that dictate the sort of world we live in. From buying local and organic to getting rid of single-use plastics, there are small steps we can make every single day to improve the state of the world. We just need top open our eyes and ears to what those changes need to be and start talking about them! I hope we start many a conversation.