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experts in sleep

We help to deliver a better night’s sleep to your family.
Because we understand just how important sleep really is.


clothing made from naturally soft fabrics


innovative, clever and practical designs


a network of in-house & around-the-world experts in sleep


a better night's sleep for every family

why so clever?

We design our products innovatively because we want to help your baby sleep in a more intelligent way.
Take our Clever Sleeping Bag; not only is it the safest form of bedding but with added features, getting your little one to sleep will be a no-brainer.

Best Baby Sleeping Bag
for Style 2018

Award Winning
Sleeping Bag 2019

most popular blog posts

How to get a newborn baby to sleep

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10 common breastfeeding issues & solutions

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How to slay the 8-10 month sleep regression

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How to swaddle with 3 techniques

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join the sleep club


1x Sleepsuit delivered monthly

+ 10% off site-wide

+ Unlimited free UK delivery

+ Tailored expert tips


shop our softest sleep time essentials

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sleep club membership

free sleepwear

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