Black Friday Toy Deals

Have big this Black Friday Sale on our range of children’s toys including soft toys, developmental toys, books, games and more for children aged 0 and up. 

This year, Black Friday is set to fall on the 25th of November but because we want to give our customers the biggest & best sale experience, we’ll probably start the celebrations a little early, followed by even more discounts on Cyber Monday. Make sure to sign up for emails so you don’t miss out! 

Add a splash of fun to bathtime with the best deals on baby and toddler bath toys. Discover activity toys designed to encourage mental and physical development in children. Our sustainable wooden toy selection offers a traditional source of fun and learning. The Montessori-inspired toys will help develop problem-solving and social skills, as well as hand-eye coordination. 

Save on soft toys that make the ultimate gifts for newborns, baby showers, birthdays and Christmas. Choose from a different selection of sizes, suitable for plenty of age ranges and made from plush fabrics little ones will love to snuggle. 

Browse our selection of children’s books for inspirational and educational stories. We have titles suitable from birth up to school age. Our board books and activity books for babies and toddlers have textures and sounds so they can interact with the story. Get deals on children’s books too, teaching little ones about the world, kindness, people and everything in between. 

Teething is a tricky stage for children and parents, soothe the pain with our wooden and MORI friends teethers. Our selection includes BPA-free material teethers, silicone versions and wooden teething rings, which can also develop a baby’s motor skills. 

Our Black Friday toy deals are the perfect time to start your Christmas shopping as you’ll find the lowest prices on our Playtime Collection and MORI friends toys from partner brands we love. 

















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