dive into
summer softness
organic baby & kids sleepwear
This year, as we celebrate our 10th birthday, we’re proud to help families sleep better with soft, sustainable sleepwear. Shop organic cotton & bamboo sleepsuits, pyjamas, and more.
the softest essentials
Our supersoft organic baby clothes are crafted with love & kindness from the highest quality organic cotton, bamboo and other sustainable fabrics.
Big news for little wardrobes – KIDLY is now part of the MORI family! The same design-led products you loved, now brought to you by our award-winning brand as: KIDLY by MORI.
get more from MORI
free delivery
on orders over £65
easy returns
within 30 days
gift wrap
from just £4.95
personalisation
from just £4.95
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Join our community of VIPs (very important parents) - a space for mamas (and papas) to support each other as they navigate the whirlwind of parenthood. And of course, the inside scoop on sales, new collections, casting calls, exclusive discounts and much more!
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Jump into the conversation and join our community of 300k+ parents on Instagram. You’ll find giveaways, expert advice, behind-the-scenes shots and more. Tag us or use the hashtag #MORImoments on Instagram, and you might even score a feature!
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£14.90 monthly sleepwear
why parents love us
"Love the fabric used and the sustainability that MORI practices. The clothes are so soft and such great quality! Our baby sleeps like a dream in them and stays warm."
- Sarah
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