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Introducing our exclusive
The Gruffalo by MORI collection

The softest and
most comfortable... ever

best sellers

sleeping bags

starter set

new in

The Science Of Soft

We craft organic fabrics that are softer than a baby's bum

The Science Of Soft

We craft organic fabrics that are softer than a baby's bum

Experts In Sleep

We help to deliver a better night's sleep to your family

Experts In Sleep

We help to deliver a better night's sleep to your family

Trusted By Parents

Don't take our word for it, listen to mums and other experts

Trusted By Parents

Don't take our word for it, listen to mums and other experts

A Kinder Lifecycle

We promise to leave the world better than we found it

A Kinder Lifecycle

We promise to leave the world better than we found it

Join our community

What parents think

"Thank you, MORI, for making a few things
in parenthood no brainers!"

Alexandra, London UK

What parents think

"The materials are so soft and my son started sleeping so well.
We will not buy any other sleeping bags."

Rita, Hertfordshire UK

What parents think

"MORI's products are softer and more stylish than anything I have come across in the market."

Charles, Cotswold UK

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