up to 50% OFF*
organic baby & kids sleepwear
This year, as we celebrate our 10th birthday, we’re proud to help families sleep better with soft, sustainable sleepwear. Shop organic cotton & bamboo sleepsuits, pyjamas, and more.
the softest essentials
Our supersoft organic baby clothes are crafted with love & kindness from the highest quality organic cotton, bamboo and other sustainable fabrics.
Big news for little wardrobes – KIDLY is now part of the MORI family! The same design-led products you loved, now brought to you by our award-winning brand as: KIDLY by MORI.
get more from MORI
free delivery
on orders over £65
easy returns
within 30 days
gift wrap
from just £4.95
personalisation
from just £4.95
become a
Facebook VIP
Join our community of VIPs (very important parents) - a space for mamas (and papas) to support each other as they navigate the whirlwind of parenthood. And of course, the inside scoop on sales, new collections, casting calls, exclusive discounts and much more!
get inspired on
Instagram
Jump into the conversation and join our community of 300k+ parents on Instagram. You’ll find giveaways, expert advice, behind-the-scenes shots and more. Tag us or use the hashtag #MORImoments on Instagram, and you might even score a feature!
sign up to emails
for 10% OFF
become a VIP
join our VIP Facebook community
get early access
sign up to text
join sleep club
£14.90 monthly sleepwear
why parents love us
recommended by