meet our friends
We’ve hand-picked products from well-known family favourites and independent brands that share our core brand values-functional, trusted, sustainable and soft. We offer both a range of products for babies and toddlers, ideal for gifting,and much-needed items for new & expecting mums to support you on your pregnancy journey and beyond.
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a little introduction to some of our friends
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toys & books
Keep little ones entertained during tummy time with developmental toys from Done by Deer & more. For winding down & bedtime, discover soft toys by Jellycat and inspiring books they’ll love reading.
mealtime
Our baby feeding and weaning edit encourages little ones to love their food whilst making mealtimes easier. We stock fun & safe tableware options from Pippetta, Liewood and Done by Deer.
nursery
Create an inviting nursery space with our selection of accessories and decorations from much-loved brands like Little Green Sheep and Dockatot. Explore our range of sleep aids and baby monitors too.
mama
We’ve got mamas covered too with pregnancy essentials for every trimester. Get set with comfy pillows from bbhugme, nursing must-haves from Elvie and practical carriers from Ergobaby.
bathtime
Create a fun & simple bathtime ritual with our range of bath toys from Plan Toys & Matchstick Monkey. You can also shop all-natural beauty & skincare products from Cowshed for mamas and babies.