the softest PJs
for BIG dreamers
organic baby & kids sleepwear
This year, as we celebrate our 10th birthday, we’re proud to help families sleep better with soft, sustainable sleepwear. Shop organic cotton & bamboo sleepsuits, pyjamas, and more.
the softest essentials
Our supersoft organic baby clothes are crafted with love & kindness from the highest quality organic cotton, bamboo and other sustainable fabrics.
Big news for little wardrobes – KIDLY is now part of the MORI family! The same design-led products you loved, now brought to you by our award-winning brand as: KIDLY by MORI.
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free delivery
on orders over £65
easy returns
within 30 days
gift wrap
from just £4.95
personalisation
from just £4.95
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Jump into the conversation and join our community of 300k+ parents on Instagram. You’ll find giveaways, expert advice, behind-the-scenes shots and more. Tag us or use the hashtag #MORImoments on Instagram, and you might even score a feature!
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£14.90 monthly sleepwear
why parents love us
"Love the fabric used and the sustainability that MORI practices. The clothes are so soft and such great quality! Our baby sleeps like a dream in them and stays warm."
- Sarah
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