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The most comfortable sleep for baby since mummy's womb

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The Softest & Safest


Did you know that what your baby wears can significantly impact their quality of sleep?

Crafted from the softest and safest fabrics, our essentials have been designed for a better night's sleep for your baby and family.

Redeem a free swaddle blanket when you spend over £30. Crafted from our softest organic cotton and bamboo. Limited time only.*

*This offer cannot be used in conjunction with any other discount codes. Offer is available for first time customers only.

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Join thousands of happy sleepers


★ ★ ★ ★ ★

"Such good quality items, the organic cotton is so soft on our little one's skin, she loves it. The blanket is also her favourite now."

Maia
★ ★ ★ ★ ★

"The fabric is so lovely and soft. My son usually wriggles all around the cot and this is the first night he really didn't move at all."

Anonymous
★ ★ ★ ★ ★

"He smiles as soon as he gets in it and since he started wearing it we went from 4 hours of sleep to a stretch of 6-8 hours."

Ashley
★ ★ ★ ★ ★

"I was given some swaddling bits from my best friend and it has really helped Hugo to sleep more consistently! Thanks MORI."

Ida
★ ★ ★ ★ ★

"I zipped Pippa in her new baby sleeping bag tonight and for pretty much the first time in 9 months she went straight to sleep."

Lacey
★ ★ ★ ★ ★

"My 7 week old son Theo absolutely loves the beautiful MORI collection. All midwifes in the hospital were amazed how soft the fabric is."

Anna
★ ★ ★ ★ ★

"Such good quality items, the organic cotton is so soft on our little one's skin, she loves it. The blanket is also her favourite now."

Maia
★ ★ ★ ★ ★

"The fabric is so lovely and soft. My son usually wriggles all around the cot and this is the first night he really didn't move at all."

Anonymous
★ ★ ★ ★ ★

"He smiles as soon as he gets in it and since he started wearing it we went from 4 hours of sleep to a stretch of 6-8 hours."

Ashley
★ ★ ★ ★ ★

"I was given some swaddling bits from my best friend and it has really helped Hugo to sleep more consistently! Thanks MORI."

Ida
★ ★ ★ ★ ★

"I zipped Pippa in her new baby sleeping bag tonight and for pretty much the first time in 9 months she went straight to sleep."

Lacey
★ ★ ★ ★ ★

"My 7 week old son Theo absolutely loves the beautiful MORI collection. All midwifes in the hospital were amazed how soft the fabric is."

Anna
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