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Give us a try. Get a free blanket worth £21 with your first purchase.

We're so sure you'll love our super soft and safe organic cotton and bamboo baby essentials, that we'll send you our best selling MORI blanket with your first purchase. No minimum spend.

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Please note: Offer is for new customers only. Cannot be used with any other offers or promotions. One per customer.

Carefully Crafted

Our essentials are crafted from the softest bamboo and organic cotton fabric, ideal for a baby's sensitive skin. Inspired by Scandinavian design and everyday practicality we focus on producing thoughtful baby essentials and accessories that parents really need.

Putting your baby's health & future first

We're Cam & Akin, two loving Uncles that believe your baby's comfort and safety is the most important thing, as well as the planet they grow up in. That's why we left our safe city jobs to embark on a journey to create the softest and safest essentials. We promise that they will keep baby comfy every day, so they sleep well and play happily, always.

Last night Benz slept seven hours, then another three (almost back to normal)! I am thinking it may be the new super soft pjs from MORI that helped him make it through the night! I've never felt anything so soft.

Alyson Owen, Mother of Benz

Get 10% off your first order

Plus, by signing up you'll be the first to hear about exclusives, new releases & MORI surprises...