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Give us a try. Get a free blanket worth £21 with your first purchase.

We're so sure you'll love our super soft and safe organic cotton and bamboo baby essentials, that we'll send you our best selling MORI blanket with your first purchase. No minimum spend.

Enter code:
SEND-ME-A-BLANKET

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Please note: Offer is for new customers only. The discount code won't add your blanket to your cart but we promise you'll receive it. Cannot be used with any other offers or promotions. One per customer.

Carefully Crafted

Our essentials are crafted from the softest bamboo and organic cotton fabric, ideal for a baby's sensitive skin. Inspired by Scandinavian design and everyday practicality we focus on producing thoughtful baby essentials and accessories that parents really need.

Simplifying your journey

We're Cam & Akin, two Uncles that left our safe city jobs to embark on an adventure to help make parenting an easier experience, and the journey more meaningful. Overwhelmed with the vast array of poorly crafted products when searching for gifts for our nieces and nephews, we set out to create an organic collection of safe and sustainable essentials that you, baby and nature will love. Designed to be worn often, and loved always.

Last night Benz slept seven hours, then another three (almost back to normal)! I am thinking it may be the new super soft pjs from MORI that helped him make it through the night! I've never felt anything so soft.

Alyson Owen, Mother of Benz
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