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Buy less, choose better

Buy less, choose better & ask, "who made my clothes?" this Fashion Revolution Day.

Buy less, choose better

Buy less, choose better & ask, "who made my clothes?" this Fashion Revolution Day.

On 24 April 2013, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Today, people continue to suffer as a direct result of our fashion supply chain. In fact, any consumer products’ supply chain. Today is Fashion Revolution Day. A day dedicated to encouraging consumers to ask “Who made my clothes?”, and with brands encouraged to show transparency by replying.

We’re championing Fashion Revolution Day by remembering its victims and this week we have shared some stories about where our products are made, and what they are made from over on our Instagram channel.

We couldn’t be more proud to say that all of our MORI pieces are handcrafted by talented makers in our trusted factories in Turkey, who are passionate about making for us using materials that are kind to people and the planet.

We use ultra-soft bamboo fibre and organic cotton in our new collection. Bamboo trees require no pesticides to grow, or much water and sunlight to stand tall. Organic cottonseeds are non-genetically engineered and are grown with natural fertilisers.

We use these fabrics as we believe that anything that comes close to your baby’s sensitive skin should be as natural and as soft as possible, as well as antibacterial and thermoregulating. We think being kind to baby and kind to the planet go hand-in-hand.

We also think that by choosing less items, and choosing those which are of high quality, durable, and long-lasting, the world will have less waste and you, as a busy parent, will have more time.

Meet Şeyma. Şeyma makes our much loved nursery throws in her workshop in Turkey, made from woven cotton. Here’s a little bit about her.

1. Tell us a little about your background:

I was introduced to textiles by sewing small garments to baby dolls when I was a little child. My ambition for textiles drove me to choose Textile Engineering at university. I worked for 5 years in another Textile company as assistant marketing manager and also created the first bedding collection of the company.

After establishing my own company, I was chosen as one of the top 10 women entrepreneurs in the region. With my experienced look for new trends I provide a design service to customers taking into account future trends staying one-step ahead.

2. How long have you been running your factory?

For 9 years

3. What do you love most about working here?

Creating new ideas and products and to produce solutions for my customers.

Meet Fatma. Fatma produces much of our luxury essential items in our new collection out in Turkey, made from bamboo and organic cotton fabrics. Here’s a little bit about her.

1. Tell us a little about your background

I have been working in the textile industry for over 10 years, but have been working a this particular company for three years in their sample department as a sewing machine operator. Here, we mainly make clothes for baby’s.

2. What do you love most about working here?

It feels lovely to think that babies all around the world are wearing clothes which I sewed.


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