Your Cart

Meet the MORI Mascot: Gentle, Natural and Kind to the Planet

“Mori” comes from the Japanese word for forest. The planet is fragile and we want to do our bit to protect it.

Meet the MORI Mascot: Gentle, Natural and Kind to the Planet

“Mori” comes from the Japanese word for forest. The planet is fragile and we want to do our bit to protect it.

MORI is Japanese for forest and is a nod to the purity of nature. We rather like the planet and want to do what we can to protect it. Much of our collection of baby essentials is made from ultra-soft bamboo fibre, which not only feels smooth against baby’s skin but is also a fast-growing sustainable crop, using much less water to produce than cotton farming. In addition, our luxury parcels are made from recyclable materials, without harsh glues.

MORI is also our mascot and the visual representation of what we do. It’s relaxed, uncomplicated, fun and a cool character, a bit like us.


If MORI was a person, we’d want to hang out together.

 

Close

Get 10% off your first order

Plus, by signing up you'll be the first to hear about exclusives, new releases & MORI surprises...